Customer Relationship Management (CRM) has proved to be an efficient business tool, as of 2018, 91% of companies with more than 11 employees use the software. It is easy to see why: 65% of sales reps who have adopted mobile CRM have achieved their sales quotas. While only 22% of reps using non-mobile CRM have
What is CRM? Customer Relationship Management or CRM has multiple meanings, three to be exact. The first is the strategic definition. Ultimately, CRM is a form of business strategy that is used to oversee an organization’s relationships and interactions with its customers to improve said relationships and develop new ones for an increase in profit.
Introduction to CLV Customer lifetime value (CLV) is a metric that represents the total net profit a company makes from any given customer. CLV is a projection to estimate a customer’s monetary worth to a business after factoring in the value of the relationship with a customer over time. CLV is an important metric for