Customer Relationship Management (CRM) has proved to be an efficient business tool, as of 2018, 91% of companies with more than 11 employees use the software. It is easy to see why: 65% of sales reps who have a...
What is CRM? Customer Relationship Management or CRM has multiple meanings, three to be exact. The first is the strategic definition. Ultimately, CRM is a form of business strategy that is used to oversee an or...
Introduction to CLV Customer lifetime value (CLV) is a metric that represents the total net profit a company makes from any given customer. CLV is a projection to estimate a customer’s monetary worth to a...