CRM Archives - Techwave

CRM

Unlocking the Top 10 benefits of CRM
CRM

Unlocking the Top 10 benefits of CRM

Customer Relationship Management (CRM) has proved to be an efficient business tool, as of 2018, 91% of companies with more than 11 employees use the software. It is easy to see why: 65% of sales reps who have a...

Understanding the rules of Customer Relationship Management-Techwave
CRM

Understanding the rules of Customer Relationship Management

What is CRM? Customer Relationship Management or CRM has multiple meanings, three to be exact. The first is the strategic definition. Ultimately, CRM is a form of business strategy that is used to oversee an or...

Customer lifetime value
CRM

Customer lifetime value

Introduction to CLV Customer lifetime value (CLV) is a metric that represents the total net profit a company makes from any given customer. CLV is a projection to estimate a customer’s monetary worth to a...