How is AI based conversational “Chatbots” are enhancing customer experiences?
You’ve probably seen a Chatbot before. Plenty of web pages have these helpful little boxes pop up, asking potential customers if they need any assistance. This technological innovation has been helping companies in all corners of the business world enhance their customer experiences. How do they work, and how do they help? Read on to find about six benefits that Chatbots offer:
Benefit 1: Chatbots Handle Customer Questions
Suppose a customer has a simple question like ‘What are your store hours?’ This is something that a Chatbot can easily handle. It saves a customer time and effort clicking around your website to find out. The information they need is a quick query away.
Benefit 2: Chatbots Provide Streamlined Experiences
Although a Frequently Asked Questions (FAQ) page is standard for delivering information, these walls of text can feel impersonal and overwhelming. Chatbots give customers easy to read and bite-sized amounts of information, and its only the information they need. Instead of a generic, once-size-fits-all list of answers, a Chatbot can be programmed to give a customized experience.
Benefit 3: Chatbots Offer a Human Touch
Chatbots allow customers to engage with your business in a more relaxed, informal, and friendly way. Many of these bots are programmed with natural language understanding technology. This lets your customers write out a question in multiple ways, including with casual language. The Chatbot will most likely understand. This helps bridge the gap in a customer’s experience between an impersonal FAQ and actually talking with a customer service representative.
Benefit 4: Chatbots Allow Targeted Customer Service
Because Chatbots can handle many routine inquiries, they take pressure off of your customer service department. These people can now devote more time to customers with more complicated issues. This gives those customers a better, more personalized experience with your company.
Benefit 5: Chatbots Are Always On the Clock
Chatbots are a great solution for companies that sell around the world. Your customer service department may go home at the end of the workday, but the Chatbot is always on. Clients can get questions answered at their convenience, no matter which time zone they’re in.
Benefit 6: Chatbots Are Versatile
Depending on how they’re programmed, Chatbots can handle both routine questions and more nuanced information. This makes them a great fit for businesses in a wide variety of fields. For example, many banks use Chatbots. Here, they can guide and assist customers with everything from setting up automatic bill payments to checking on their credit ratings.