Overview Of Consumer Packaged Goods
Consumer Goods manufacturers face challenges throughout the product cycle; managing effective and efficient flow of tons of raw-material, adjusting with increasing costs, improving profits and customer satisfaction through innovation; amidst increasing retailer power and changing consumer preferences. While innovative technologies are mostly used for driving consumer engagement, manufacturers also focus on improving processes and achieving operational efficiencies to improve profitability.
Our CPG services brings in a unique combination of industry best practices, technology expertise and global reach to create long term outsourced capabilities. Our solution consulting framework for co-innovation is supplemented with the right values and a commitment to excel-thereby ensuring predictability and reliability for our clients.
Consumer Packaged Goods and Services Industry
Manufacturers these days are faced with ever shifting consumer demands, shorter product lifecycles, increasing clout of retailers along with competition from various private labels and imported products. Manufacturers invest in innovative solutions to understand, anticipate, and respond to current and potential consumers, in order to grow the relationship value. From sales and marketing to customer service, our solution portfolio helps manufacturers to consolidate views of the market, competitors, brand, retailers, and customers.
- Sales force automation
- Brand management
- Customer value analytics
- Campaign management
- Trade planning and promotion management
- Customer loyalty management
With increasing digitalization, customers have become channel agnostic and expect instant gratification, convenience and better value. To win over digital shoppers and enhance collaboration with pure-play online and clicks-and bricks-retailers, manufacturers need to build strong digital capabilities to drive engagement and conversion across the entire path to purchase.
We help manufacturers to realize their digital strategy with our technology integration capabilities and right solution approach.
- eCommerce Replatforming
- Cross Channel Integration
- POS Data Analytics
- Content Management
- Omni Pricing and Agile Pricing
- Digital Marketing
While manufacturers strive continuously to increase efficiency and responsiveness of their supply chain, the focus gets shifted from the manufacturing plant and distribution chain to point of sale. Synchronizing demand with inventory planning, collaborating with suppliers and partners, managing global trade and compliance to regulatory norms are the high impact areas where companies are reworking on their strategies. We help companies to build innovative supply chain solutions leveraging new technology.
- Supply Network Optimization
- Geospatial Analytics
- Forecasting and Demand Planning
- Warehouse Management Solutions
- Global Trade Solutions
- Strategic Sourcing
Mobility solutions have empowered every facet of business; from Enterprise mobility solutions, supply chain solutions and mobile dashboards, to Partner apps for customers and suppliers. Manufacturers are looking at innovative ways to engage with customers and partners. Techwave help manufacturers to stay ahead of competition by building tailored solutions using cutting-edge technology.
- Mobile Commerce
- Mobile Payments
- Location Intelligence
- Enterprise Mobility Solutions for CPG
- Mobile Product Look-up
- Mobile Couponing