Colour Wheel of Communication

Have you ever noticed how colours have the power to make you feel a certain way? How a sunny yellow can make you feel happy, or how a deep blue can calm your nerves? It almost feels like they have their own language, and they’re speaking directly to our emotions. It is fascinating to explore how they paint our experiences and add vibrancy to our mundane lives.

Have you ever found yourself drawn to fast food restaurants with their flashy red packaging and bright yellow logos? Have you ever pondered why this dynamic duo of colours is consistently used in the urban food industry? The colour red – shows passion, and it’s often associated with love, but it can also signify danger. That’s why we see it everywhere, from stop signs to Valentine’s Day cards. But did you know that red can also make us feel hungry? It is not just about being eye-catching, it’s also about making us want to eat! On the other end of the spectrum, we have blue. A calming shade and that’s often associated with trust, peace, and serenity. It is no wonder that hospitals and doctors’ offices use blue in their decor. It can help put patients at ease and create a more relaxing environment.

Colours have been used for ages as a medium of expression and communication in our society. During the World War II era, posters were dominated by yellow, red, and green hues instead of blue as the goal was to create a happy and warm environment amidst all chaos. You may have noticed that the LGBTQ+ community uses flag colours to express their identity, values, and beliefs. It is highly empowering to see how the colours of the rainbow flag have become a symbol of diversity and inclusion and, each colour has its own emotional significance.

We subconsciously use colours to express ourselves, as they influence our emotions, express our identities, and connect with our psychology. When you need something to boost your productivity and mood, studies have shown that having a blue light can increase your alertness, while warm colours like red and orange can stimulate creativity and enthusiasm.

Colours are the symphony of our souls, playing a tune that only our hearts can hear. So, the next time you see a rainbow or a hue that speaks to you, take a moment to appreciate it. As the saying goes, life is too short to be lived in black and white.

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